IT’S difficult to (…) believe mining company executives when they declare an interest in conserving the environment. (…) However, there are currently more reasons why mining executives tend to mean what they say concerning the environment. (…)  Lassonde, president of Newmont Mining, said(…): “NGOs suddenly show up, so we don’t get a free ride on anything.” Lassonde estimated that there’s a 95% chance of fighting a legal case before building a mine. (…) That’s why the world’s gold industry is considering imposing a “clean gold” standard (…). The industry is in discussions with NGOs to create something similar to existing fishing or forestry stewardship, (…) There’s been no great progress yet but there will be, partly because pressure to reform mining industry standards is coming from the investment market. (Read the full article: www.miningmx.com)