Richard Edelman:

The reporter blasts three Edelman clients (GE, Wal-Mart, Chiquita) for “greenwashing” and utilizing a “war room” in a crisis. In each of the three cases, the company in question has fundamentally changed its supply chain, often at great expense and even risk to the business, because it takes a long-term view of its responsibility in society. The role of PR was much more than the “fog of war;” it involved brokering relationships with credible non-governmental organizations, explaining the changes to employees and other stakeholders, and persuading consumers that a new logo meant environmentally friendly, so that they in turn can make an informed purchase decision.

Hausaufgabe an mich: Welche Agenturen unterstützen Newmont bei seinen PR-Aktivitäten?